Using the MHQ App requires users to have a registered account at Marlboro.com, and the app claims it verifies users are smokers and at least 21 years old
However, the number of deaths caused by smoking has been decreasing : in 2018 there were 77,000, in 2009 there were 82,000 (NHS Digitals Statistics on Smoking, England 2020)
Many of these pieces become collectible artworks rather than just smoking tools
This is well illustrated by an article published on the Vice that has covered some accounts from teens in the UK who admitted to being addicted to vaping
In other words, it greatly contributes to land, water, and air pollution
The flow of tobacco money to minority groups seems to have ebbed in recent years