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They use small pods that can be pre-filled or refillable, and they come in a variety of styles from sleek and discreet to bold and colorful

Jie Zhao, head of Delos Labs at Delos, tells PopSci

Yesterday industry representatives were making claims in the media that: we have now reached a tipping point where not only has tobacco excise become a volatile, poor-quality revenue stream, it is also no longer an effective deterrent.[2] and claiming that the size of the illicit market would be as high as 4.5bn [note todays estimate is 1.4bn]

Others look like cigarettes but fall short when it comes to satisfaction

e-cigarette sales in the past year, according to retail data from Nielsen

many websites sell them at discounts as high as 75% off retail prices (which are usually around $20 for one 30ml bottle)